ULUSLARARASI YAYINLAR
Ekinci, Y.,Ulengin, F., Uray, N., and Ulengin, B., (2014) “Analysis Of Customer Lifetime Value And Marketing Expenditure Decisions Through A Markovian-Based Model”, European Journal Of Operational Research, 1.01.2014.(SSCI)
Ekinci, Y., Uray, N., and Ulengin, F., (2014) “A Customer Lifetime Value Model For Thebanking Industry: A Guide To Marketing Actions”, European Journal Of Marketing, (Basım Aşamasında).(SSCI)
Ekinci, Y.,Ulengin, F., and Uray, N., (2013) “Using Customer Lifetime Value To Plan Optimal Promotions”, The Service Industries Journal, DOI:10.1080/02642069.2013.763929,(SSCI)
Coşkun, M. and Burnaz, S. (2013), “The Impact Of Country Of Origin On Consumers’ Purchasing Intentions”, The Journal Of American Business Review,2, 1: 238-245.
Kaya A. O.,Kaya T. and Kahraman, C., (2013). “A Fuzzy Approach To Urban Ecotourism Site Selection Based On An Integrated Promethee III Methodology”, J. Of Mult.-Valued Logic & Soft Computing, Vol. 21, Pp. 89–111.(SCI-EXP)
Ekinci, Y.,Ulengin, F., and Uray, N (2012), "Determining The Optimal Promotion Strategy: Clv Maximization Perspective", The Service Industries Journal. (SSCI)
Uray, N., Vardar, N., and Nacar, R., (2012), "International Marketing Related Outward FDI Motives: Turkish MNCs' Experience İn The Eu", in R. V. Tulder, A. Verbeke, & L. Voinea, Progress in International Business Research: New Policy Challenges For European Multinationals (Vol. 7, Pp. 303-336). Uk: Emerald Group Publishing Limited
Marta, J., Sınghapakdı, A., Lee, D.J., Burnaz, S., Topcu, Y.I., Atakan, M.G.S. and Ozkaracalar, T. (2012), "The Effects Of Corporate Ethical Values And Personal Moral Philosophies On Ethical Intentions İn Selling Situations: Evidence Form Turkish, Thai, and American Businesspeople", Journal Of Business Ethics , March, 106, 2; 229-241 (SSCI)
Ellinger, A. E., Musgrove, C. F., Ellinger, A.D., Bachrach, D. G., Elmadağ Baş, A.B., and Wang, Yu-Lin, (2012), “The Influence Of Organizational Investments İn Social Capital On Service Employee Commitment And Performance,” forthcoming in Journal Of Business Research (Special Issue On Service Innovation). Available Online Since April 2012 (SSCI)
Wilson, H., Macdonald, E., and Konus, U. (2012). "Better Customer İnsight - İn Real Time : A New Tool Radically İmproves Marketing Research". Harvard Business Review, (Sep).
Yılmaz, C., Aygören, O., and Özdemir Ö. (2012) “Factors Driving the Political Polarization Process in Turkey: Relative Effects of a Number of Determinants Ranging From Economic Voting Behavior to Collective Trauma Effects,” İktisat İşletme Finans Dergisi, 27 (311), 09-39.(SSCI)
Burnaz, Ş. and Bilgin, P. (2011), “Consumer Evaluations On Brand Extensions: B2B Brands Extended İnto B2C Markets”, Journal Of Product & Brand Management, 20/4, 256-267.
Kaya T. and Kahraman, C., (2011), A Fuzzy Approach To E-Banking Website Quality Assessment Based On An Integrated AHP-Electre Method, Technological and Economical Development Of Economy, Vol. 17, 2. (SSCI)
Nacar, R. and Burnaz, S. (2011), "A Cultural Content Analysis Of Multinational Companies' Websites", Qualitative Marketing Research: An International Journal, 14/3, 274-288
Karaosmanoglu, E., Elmadag Bas, A.B. and Zhang (Kay), J. (2011), "The Role Of Other Customer Effect in Corporate Marketing: Its İmpact On Corporate İmage And Consumer-Company İdentification", European Journal Of Marketing, Speacial Issue “Corporate Marketing” Editors J. M. T. Balmer And Shaun Powell, Vol. 45 Iss: 9/10, Pp.1416 – 1445. (SSCI)
Ellinger, A. E., Elmadağ Baş, A.B., Ellinger, A.D., Wang, Yu-Lin and Bachrach, D.G. (2011), "Measurement Of Organizational Investments İn Social Capital: The Service Employee Perspective," Journal Of Business Research. Special Issue, 64, P.572-8. (SSCI)
Aygören, O. and Varnalı, K. (2011), “Value Based Analysis of Mobile Tagging,” International Journal of E-business Research, 7 (1), 93-104
Kaya T. and Kahraman, C., (2010). Multicriteria Renewable Energy Planning Using An Integrated Fuzzy Vıkor and AHP Methodology: The Case Of İstanbul, Energy, Volume 35, Issue 6, June 2010, P. 2517-2527. (SCI)
Kaya, T., Aktaş, E., Topçu, İ., and Ülengin, B., (2010). Modeling Toothpaste Brand Choice: An Empirical Comparison Of Artificial Neural Networks And Multinomial Probit Model, International Journal Of Computational Intelligence Systems, Vol.3, No. 5, 674-687. (SCI-Expanded)
Kaya T., (2010). Multi-Attribute Evaluation Of Website Quality İn E-Business Using An Integrated AHP-TOPSIS Methodology, International Journal Of Computational Intelligence Systems, Vol.3, No. 3, 301-314. (SCI-Expanded)
Burnaz, S., Atakan, M.G.S. and Topcu, Y.I. (2010), “Have Ethical Perceptions Changed? A Comparative Study On The Ethical Perceptions Of Turkish Faculty Members”, Journal Of Academic Ethics, 8, 2: 137-151. (Ebsco, Expanded Academic, Scopus)
Ellinger, A.D., Ellinger, A. E., Bachrach, D.G., Wang,Y. and Elmadağ Baş, A,B. (2010), "Organizational İnvestments in Social Capital, Managerial Coaching, and Employee Work-Related Performance” Management Learning, 42(1), 67-85. (SSCI)
Ülengin,F., Kabak,Ö., Önsel,Ş.,Ülengin,B. and Aktaş, E., (2009), “A Problem Structuring Model For Analysing Transportation-Environment Relationships”, European Journal Of Operation Research, Vol. 201, P. 235-261
Kaya, T. and Ülengin, B., (2009), Brand Choice Modeling Based On Diary Mode Panel Data: A Model Of Choice Decision in Turkish Cola Market, Journal Of Euromarketing. (Gale Cengage; Business Asap; Ebscohost)
Kaya, T. ve Ülengin, B., (2009), "Türkiye’de Diş Macunu Tercihini Belirleyen Ana Etmenler: Tüketici Paneli Verisine Dayalı Bir Marka Tercih Modeli Uygulaması", İktisat, İşletme, Finans Dergisi, Vol. 24, 278, 70-91. (SSCI)
Burnaz, S., Atakan, M.G.S., Topcu Y.I. and Singhapakdi, A., (2009), “An Exploratory Cross-Cultural Analysis Of Marketing Ethics: The Case Of Turkish, Thai, And American Businesspeople”, Journal Of Business Ethics, Vol. 90(3), Pp 371-382
Atakan, M.G.S., Burnaz, S. and Topcu, Y.I., (2008), “An Empirical Investigation Of The Ethical Perceptions Of Future Managers With A Special Emphasis On Gender - Turkish Case”, Journal Of Business Ethics, Vol.82(3), Pp: 573-586
Elmadag, A.B., Ellinger, A.E., and Franke, G.R. (2008) “Antecedents And Consequences Of Congruence Between Organizational And Service Employee Commitment To Service Quality” Journal Of Marketing Theory And Practice, Armonk: Spring . Vol. 16, Iss. 2; P. 95
Ellinger, A.E., Ketchen Jr. D.J., Hult,G. T.M., Elmadag, A.B. and Richey, G. (2008) “Market Orientation, Employee Development Practices, And Performance In Logistics Service Provider Firms?”, Industrial Marketing Management Journal 37(4), Pp. 353-366. (SSCI)
Melewar, T C. and Karaosmanoglu, E. (2008), “Special Issue On Corporate Identity, Branding And Communication” , Journal Of Brand Management, Vol. 14 No. 1
Konus, U., Verhoef, P.C. and Neslin, S.A. (2008). Multichannel Shopper Segments And Their Covariates. , Journal Of Retailing, 84(4), 398-413.
Tokman, Mert, Elmadag Bas, A.B., Uray, N. and Richey, R. Glenn, (2007), "Exploring The Development Of Supply Chain International Joint Ventures," International Journal Of Physical Distribution And Logistics Management, Bradford Vol. 37, Iss. 6; Pp. 442-453
Yentürk,N., Ülengin,B. and Çimenoğlu, B., (2007), "An Analysis Of The Interaction Among Savings, Investments And Growth İn Turkey", Applied Economics, 41, 739-751
Burnaz, S. and Topcu Y.I (2007), “A Multiple-Criteria Decision-Making Approach For The Evaluation Of Retail Location” Journal Of Multi-Criteria Decision Analysis, Vol. 14(1-3),67-76
Atakan S., and Burnaz, S., (2007), “Retail Internationalisation: A British Retailer in Turkey”, European Regional Review, European Retail Digest, Issue 53, P. 40-43
Ellinger, A. E., Elmadag, A.B., and Ellinger, A.D. (2007) “An Examination Of Organizations' Frontline Service Employee Development Practices,” Human Resource Development Quarterly, Vol.18, No. 3 Pp. .293-314. (SSCI)
Melewar, T. C. and Karaosmanoglu, E. (2006) “Seven Dimensions Of Corporate Identity: A Categorisation From The Practitioners’ Perspectives", European Journal Of Marketing, Vol. 40 No. 7/8, Pp. 846 – 869. (SSCI)
Günçavdi, İ.Ö. and Ülengin,B., (2006), “On The Determinants Of The Monthly Demand For Imports İn Turkey: A Vecm Approach” Yapı Kredi Economic Review, Vol.17 No.2, P.3-16
Şahin,Ö.Ş., Ülengin, F. and Ülengin, B., (2006), “A Bayesian Causal Map For Inflation, Analysis: The Case Of Turkey”,European Journal Of Operational Research, 175, 2, 1268-1284
Karaosmanoglu, E. and Melewar, T C. (2006), “Corporate Communications, Identity And Image: A Research Agenda”, Journal Of Brand Management, Vol. 14, No. 1, P. 196-206
Melewar, T. C. and Karaosmanoglu, E. (2005)“Corporate Identity: Concept, Components And Contribution”, Journal Of General Management, Vol. 31, No. 1, P. 59-81
Uray, N., and Ülengin, F., (2004), “Adoption Of Information Technology İn Supply Chain Management: Experiences Of Turkish Firms” , Journal Of Transnational Management, Vol.10, No.2.
Şahin,Ö.Ş., Ülengin, F. and Ülengin, B., (2004), “Using Neural Networks And Cognitive Mapping İn Scenario Analysis: The Case Of Turkey’s Inflation Dynamics", European Journal Of Operational Research, 158, 1, 124-145
Uray N. and Ülengin F. (2003), “Logistics Organisation Dilemma: Turkish Managers’ Perspectives “ , Journal Of Euromarketing, Vol.13, No.1
Ataman,B. and Ülengin,B., (2003), “A Note On The Effect Of Brand Images On Sales”, Journal Of Product And Brand Management, 12, 4,2 37-250
Uray, N and Burnaz, S (2003), “An Analysis Of The Portrayal Of Gender Roles in Turkish Television Advertisements”, Sex Roles: A Journal Of Research, Volume: 48 Issue: 1-2 Pages: 77-87. (SSCI).
ULUSLARARASI KİTAP VE KİTAP BÖLÜMLERİ
Nacar, R., Burnaz, S., and Uray, N. (2013). Culture And Websites Interaction: Issues And Perspectives. In B. Christiansen, E. Turkina, & N. Williams (Eds.), Cultural And Technological Influences On Global Business (Pp. 316-351). Hershey, Pa: . Doi:10.4018/978-1-4666-3966-9. Ch 017
Uray, N., Vardar, N. and Nacar R. (2012) ,”International Marketing Related Outward FDI Motives: Turkish MNCs’ Experience in the EU”, Emerald Series Progress İn International Business Research
Melewar, T. C. and Karaosmanoğlu, E. (Editörler) (2008), Contemporary Thoughts On Corporate Branding And Corporate Identity Management, Palgrave Macmillan, Londra: İngiltere. (ISBN: 978-0-230-54314-0)
Melewar, T. C., Stark, D. and Karaosmanoğlu, E. (2008), ‘Renault-Nissan: A Study into the Advantages of A Prior Strategic Alliance in the Development of A Post-Merger Corporate Identity’, Melewar, T. Ve Karaosmanoğlu, E. (Editörler), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Palgrave Macmillan, Londra: İngiltere. (ISBN: 978-0-230-54314-0)
Melewar, T. C., Karaosmanoğlu, E. and Douglas, P. (2003), “Resolving the Corporate Identity Conundrum: An Exploratory Study of the Concept and Its Contribution”, Communicating With Customers: Trends and Developments, Veloutsou, C. (Editor), Athens Institute Of Education and Research (Atıner), Atina: Yunanistan. (Isbn: 960-87822-2-8)
Sezgin, S., Uray, N. and Burnaz, Ş., (2000), “Marketing Practices And Performance Of The Turkish Clothing Industry Firms Exporting To The European Union”, Advances in International Marketing, Editör: Atilla Yaprak Ve Hülya Tütek, ISBN: 0762306699, Ablex Publishing Corp. Jaı Press. S.163-190.
ULUSLARARASI BİLDİRİLER
Kupeli, B., Salman, G. and Karaosmanoğlu, E. (2014) “Attitude Towards Co-Creation Of Value: Scale Develeopment And Cross-Cultural Validation”, AMA SERVSIG 2014, 13-15 Haziran, Selanik: Yunanistan. (Tam Metin)
Nacar, R., Kaplan, B., Uray, N. and Vardar, N., (2013), “ The Moderating Role Of Host Country Selection İn Eu For Direct Investment Of Turkish Mncs” 42.Nd Annual Emac Conference, 4-7 Temmuz 2013, İstanbul-Turkiye
Demiray, M. and Burnaz, S. (2013), “The Impact Of Company Facebook Page On WOM Communication Of New Product”, The 16th World Marketing Congress, 17-20 Temmuz 2013, Melbourne, Avustralya (Bildiriler Kitabı, S. 247-256).
Isık, M., Ozaydın, O., Burnaz, S. and Y.I. Topcu (2013), “A Multi Criteria Decision Analysis Approach To Measure The Effectiveness Of Sports Sponsorship”, The 16th World Marketing Congress, 17-20 Temmuz 2013, Melbourne, Avustralya (Bildiriler Kitabı, S. 583-592).
Aygoren,O., (2013), “A Favorable Voter Responses Model”, Academy of Marketing Science (AMS), Monterey View, US
Vardar, N., Uray, N., and Nacar, R., (2012) “Marketing Motives Of Turkish Mncs With Outward Fdı İnto Eu: The Preliminary Results Of An Empirical Research”, Epı 2012 Conference, June 18-19, University Of Parma, Economics Department, Parma, Italy.
Vardar, N., Uray, N., and Nacar, R., (2012) “An Empirical Study On Turkish Emncs‟ Outward Fdı Motives İnto The Eu And Their Marketing Related Underlying Dimensions”, 38th Eıba Annual Conference, 8-10 December, University Of Sussex, Brighton, United Kingdom.
Yurdagul, M., Ozsoy, M.S., Burnaz, S. and Topcu, Y.I. (2012), “Evaluation Of Entry And Penetration Strategies To Middle East Market Utilizing A Multi Criteria Decision Analysis Approach”, The 42nd International Conference On Computers And Industrial Engineering, 16-18 Temmuz 2012, Cape Town, Güney Afrika (Bildiriler Kitabı, S. 609-616)
Coskun, M. and Burnaz, S. (2012), “The Country Of Origin Effect On Purchasing Intention Of Turkish Consumers For Leather Shoes”, International Management Development Association (IMDA) 21st Annual World Business Congress, 4-8 Temmuz 2012, Helsinki, Finlandiya (Bildiriler Kitabı, S. 236-243.)
Elmadağ Baş, A. B. and Berna Başar (2012), “Do Information Sources And Differentiation Enhance Loyalty For Industrial Buyers?” Society For Marketing Advances Conference, 31 October – 3 November, Orlando, Florida, Usa (Full Paper)
Demiray Melek, Elmadağ Baş, A.B. and Pelin Yılmaz (2012) “The Role Of Impressions About Website On Company Image And Behavioral Loyalty: An Empirical Study Among Physicians”, IMDA, 4-8 July 2012, Helsinki, Finland (Full Paper)
Karaosmanoglu, E. (2012) “Examining Information Search And Internet Usage As Determinants Of Social Media Engagement”, 50. Society For Marketing Advances Konferansı, 31 Ekim-3 Kasım, Orlando: ABD. (Full Paper)
Uray, N., Vardar, N., Nacar, R. and Aktan, C., (2011). “Do Turkish MNCs With Outward FDI Into Europe Have Different Motives Than Other EMNCs? - An International Marketing Focus”, 37th Eiba Annual Conference, December, 8-10 2011, Faculty of International Business, Academy of Economic Studies, Bucharest, Romania
Ekinci, Y., Uray, N. and Ulengin, F. (2011), “Determinants And Use Of Customer Lifetime Value: The Case Of Turkish Banking Industry”, Twentieth World Business Congress, July 3-7, Poznan, Poland.
Burnaz, S. and Topcu, Y.I. (2011), “A Decision Support On Planning Retail Tenant Mix İn Shopping Malls”, 7th International Strategic Management Conference, 30 Haziran-2 Temmuz 2011, Paris, Fransa (Bildiriler Kitabı, S. 317-323)
Günbegi, Z., Karaosmanoğlu, E. and Sezgin, S. (2011) “Effects Of Market Orientation On Cooperation Between R&D And Marketing”, 2011 World Marketing Congress, Reims İn Champagne: Fransa. (Tam Metin)
Wührer, G., Bilgin, Z. and Karaosmanoğlu, E. (2011) “ The Development And Transfer Of Scholarly Marketing Thought İn Turkey: A Scientometric Analysis Of Master And Phd Theses 1980 – 2008 İn An Emerging Country”, 8. Uluslararası Bilgi Yönetimi Ve Ekonomisi Kongresi (Ekim 2010), Sedat, M. Ve Yumuşak, İ. G. (Editörler), Beykon Ve T. C. Başbakanlık Tanıtma Fonu Tarafından Desteklenerek Basılmıştır, Istanbul: Türkiye. (Isbn:978-9944-0203-8-1). (Tam Metin)
Nacar, R. and Uray, N., (2010), “Personal And Product Related Antecedents Of Consumers’ Intention To Generate Online Pirate Product: A Proposed Model “,(IMDA), 19th World Business Congress,20-25 Temmuz, Konya
Dalkılıç,Ç.B., Ulubaşoğlu, G. and Uray,N. (2010), "An Investigation Of Consumer Decision-Making Styles Of Young Consumers: Turkey Versus Italy" ,(IMDA) 19th World Business Congress,20-25 Temmuz, Konya
Eren, G., Burnaz, S. and Uray, N. (2010), "Advertising Value Of Mobile Marketing Activities And Consumer Attitudes", Global Marketing Conference, 9-11 Eylül 2010, Tokyo, Japonya (Bildiriler Cd’si, S.511-522)
Burnaz, S. and Topcu, Y.I. (2010), “A Multi-Criteria Decision Analysis For Mobile Phone Purchasing”, Global Marketing Conference, 9-11 Eylül 2010, Tokyo, Japonya (Bildiriler Cd’si, S.2325-2336)
Aktan, C. and Burnaz, S. (2010), “Profiling Fast Fashion Apparel Shoppers: A Study On Consumers’ Perceived Shopping Values”, International Management Development Association (Imda) The 19th Annual World Business Congress, 20-25 Temmuz 2010, Konya (Bildiriler Kitabı, S. 271-278 ).
Hubar, H, Ozyazgan, T. and Burnaz, S. (2010), “The Use Of Social Media As A New Marketing Communications Tool”, Nmıc 2010 - 2nd International Conference On New Media And Interactivity, 28-30 Nisan 2010, İstanbul (Bildiriler Kitabı S. 148-153).
Toksoy, H.I. and Burnaz, S. (2010), “An Emerging Concept: Digital Strategies And I-Marketing”, Nmıc 2010 - 2nd International Conference On New Media And Interactivity, 28-30 Nisan 2010, İstanbul (Bildiriler Kitabı S. 100-106).
Aktan, C. and Burnaz, S. (2010), “Perceived Shopping Values Of Young Consumers İn Fast Fashion Retailing”, 7th International Conference For Consumer Behaviour, Tourism And Retailing Research, Eshte, 7-9 Nisan 2010, Estoril/Lizbon, Portekiz (Bildiriler Cd’si S. 484-498).
Aygoren,O., (2010), “Effects of Religion on Consumer Behavior: A Review and A Framework”, International Conference on Islamic Marketing and Branding, University of Malaya, Kuala Lumpur, Malaysia
Acar, O. A., Karaosmanoğlu, E. and Nijssen, E. J. (2009) “The Role Of Marketing Accountability At The Marketing And Research & Development Departments’ Integration And The New Product Success”, 38. European Marketing Academy Konferansı, 26-29 Mayıs, Nantes: Fransa. (Tam Metin)
Mourouti, O. and Karaosmanoğlu, E. (2009) “Competitive Aggresiveness And Small Firm Performance: An Exploratory Study İn Greek It Sector”, Aumec International Conference On Marketing And Entrepreneurship 2009, Nisan, Antalya: Türkiye. (Tam Metin)
Karaosmanoglu, E. and Melewar, T. C. (2009) “Intrapersonal Fators Affecting Corporate Image Formation And The Role Of Perceived Integration Among Corporate Communication Efforts: A Consumer-Level Model”, 38. European Marketing Academy Konferansı, 26-29 Mayıs, Nantes: Fransa. (Tam Metin)
Uray N. and Ulubasoglu G., (2007),”Analysis Of On Line Information Source Usage : A Comparison Of Light Users And Heavy Users”, The 16th World Business Congress , (Imda) , Maastricht, ,July 4-8
Topcu, Y.I., Burnaz, S. and Urgan, S. (2007), “A Multi Criteria Analysis Of Factors Influencing Organic Food Marketing”, The 13th World Marketing Congress, 11-14 Temmuz 2007, Verona, İtalya (Bildiriler Kitabı S. 283-287).
Uray, N., Eldas, O. and Burnaz, S. (2007), “Content Analysis Of Web Site As The Communication Medium: Does The Culture Matter?” International Management Development Association (Imda). The 16th Annual World Business Congress, 4-8 Temmuz 2007, Maastricht, Hollanda (Bildiriler Kitabı S. 418-426).
Ellinger, Alexander E., Ayse Banu Elmadag, Andrea D. Ellinger and Yu-Lin Wang, (2007) “Developing And Validating A Measure Of Practices Associated With Building Social Capital In Organizations,” Eighth International Conference On Hrd Research And Practice Across Europe, London, Uk (Tam Metin).
Tokman, M.,Elmadag Bas, A.B., Uray, N. and Glenn R.R., (2006), “Exploring The Development Of Supply Chain International Joint Ventures,” Society Of Marketing Advances: Nashville, Tn. July (Runner-Up Winner For The Stern And El Ansary Best Paper Award At The Supply Chain Management And Industrial Distribution (SCMID Symposium)
Atakan, M.G.S. and Burnaz, S. (2006), “Marks And Spencer in Turkey: The Store Image Of An International Retailer”, 13th International Conference Of Eırass On Retailing And Services Science, 9-12 Temmuz 2006, Budapeşte, Macaristan (Bildiriler Cd’si: 10 Sayfa).
Ulubasoglu G.,Egesoy A and Uray N. (2005), “The Impact Of Internet As A Source Of Wom On Buying Process Of Consumers",AMS ,12th Biennial World Marketing Congress,July 6-9,Munster-Germany
Konuş U. and Uray N. (2005), "Consumer Perceived Utility Of The Product Attributes As A Tool İn Strategic Marketing Decisions: An Implementation İn Turkish Beer Market", 14th Annual World Business Congress, July 14-18,Granada
Burnaz, S. and Topcu, Y.I. (2005), “A Multi-Criteria Decision Model For Turkish Soft Drink Industry“. The 8th International Symposium On The Analytic Hierarchy Process, 7-10 Temmuz 2005, Honolulu, Hawai’i, ABD (Bildiriler Cd’si: 10 Sayfa). (En İyi Bildiri Ödülü)
Atakan, M.G.S., Burnaz, S. and Topcu, Y.I. (2005), “Perceived Conduct And Ethical Issues Among Faculty Members”, The 12th World Marketing Congress, 6-9 Temmuz 2005, Münster, Almanya (Bildiriler Kitabı S. 329 – 333).
Elmadağ, Ayşe Banu and Elif Karaosmanoğlu (2005), “A Contingency Framework For The Durational Component Of The Service Experience: An Exploratory Study”, World Marketing Congress, July 6-9, 2005, Muenster, Germany (Tam Metin).
Karaosmanoğlu, E., Elmadağ Bas, A.B, and Melewar,T.C., (2005), “Multi-Item Scale Development For Measuring Corporate Identity Mix (CIM) Elements”, 8th Decision Sciences Institute International Conference, July 3-6, 2005, Barcelona, Spain (Tam Metin).
Karaosmanoğlu, E. and Melewar, T. C. (2005), “Controlled Communication Versus Uncontrolled Communication İn Corporate Image Formation: Verifying The Conceptual Framework", 9. Uluslar Arası Reputation Risk: The Role Of Corporate Accountability and Responsibility Konferansı, Mayıs, Madrid: İspanya. (Tam Metin)
ULUSAL BİLDİRİLER
Demiray, M. ve Burnaz, Ş. (2012) “Marka Topluluklarında Fikir Liderliği: Yeni Ürün Satın Alma Niyetinin Oluşmasındaki Rolü”, 17. Ulusal Pazarlama Kongresi, 18-21 Ekim 2012, Burhaniye
Coşkun, M. ve Ulengin, B., (2012), "Marka İsmi ve Ülke Menşei Bilgisinin Kadın Tüketicilerin Deri Ayakkabı Satın Alma Niyetine Etkisi", 17. Ulusal Pazarlama Kongresi, 18-21 Ekim 2012, Burhaniye
Ekinci, Y., Uray, N. ve Ulengin, F. (2011), “Müşteri Yaşamboyu Değeri Aracılığıyla Optimal Promosyon Kararlarının Belirlenmesi”, Yaem 2011, Temmuz 4-6, Sakarya, Turkey.
Nacar, R. ve Burnaz, Ş. (2009) “Web Sitelerinde Bilgi İçeriğinin Yerelleşmesi: Türkiye’deki Çokuluslu Firmalar”, 14. Ulusal Pazarlama Kongresi, 14-17 Ekim 2009, Yozgat, Bildiriler Kitabı, S.478-487.
Ulubasoğlu, G. ve Uray, N. (2008), “Organik Gıda Satın Alma Davranışının Altında Yatan Temel Güdüler: Değer Elde Etme Yaklaşımı”, 13. Ulusal Pazarlama Kongresi, Çukurova Üniversitesi, Adana, S.261-271.
Aktan, C. ve Burnaz, Ş. (2008) “Ekolojik Tekstil Ürünlerinin Pazarlanmasına Yönelik Tüketici Tutumları Ve Etkili Faktörler”, 13. Ulusal Pazarlama Kongresi, 30 Ekim-1 Kasım 2008, Adana, Bildiriler Kitabı, S. 441-456.
Nacar, R., Uludağ, O., Çetin, S. ve Karaosmanoğlu, E. (2008) ‘Web Sitesi Özelliklerinin Müşteri Odaklı Marka Değerine Etkisi: Hizmet Ve İmalat Sektörlerinde Karşılaştırmalı Bir Uygulama’, 13. Ulusal Pazarlama Kongresi, Nevşehir. (Tam Metin)
Atakan, S. ve Burnaz Ş. (2007) “Algılanan Mağaza İmajı: Marks And Spencer Ve Boyner Mağazalarının Karşılaştırılmasına Yönelik Bir İnceleme”, 12. Ulusal Pazarlama Kongresi, Ekim 2007, Sakarya, Bildiriler Kitabı, S. 183-200.
2005 YILI İTİBARİYLE YAPILMIŞ DOKTORA VE YÜKSEK LİSANS TEZLERİ
| Tezin Adı | Derecesi | Yazar | Yıl | Tez Danışmanı |
| Cross-Cultural Market Segmentatıon Based On Cultural, Ethnıc, And Consumptıon Related Factors | Doktora | Ramazan Nacar | (Tamamlanmak Üzere-2014) | Prof. Dr. Nimet Uray |
| Examination Of The Co-Production Process İn Self Service Technologies: Linking Co-Production To Co-Creation Value | Doktora | Birgül Küpeli | (Tamamlanmak Üzere-2014) | Doç. Dr. Elif Karaosmanoğlu |
| Analysis Of Customer Lifetime Value: Development Of Alternative Models | Doktora | Yeliz Ekinci | 2011 | Prof. Dr. Nimet Uray (Prof.Dr.Füsun Ülengin Eş Danışman) |
| The Moderatıng Effects Of Technology-Based Interactıons On The Servıce Provıder-Customer Relatıonshıps | Doktora | G.Aylin Egesoy | 2008 | Prof. Dr. Nimet Uray |
| The Impact Of Tehnological Advances On Consumer Information Search: A Model Of Online Versus Offline Search Behavior | Doktora | Gonca Ulubaşoğlu | 2008 | Prof. Dr. Nimet Uray |
| A Process Based View On Customer Orientation: Degree Of Involvementin Customer Decision Process And Its Effect On Performance | Doktora | M. Koray Çandır | 2008 | Prof. Dr. Nimet Uray |
| The Attitudes Of Consumers’ Toward Counterfeits Of Luxury Goods | Yüksek Lisans | Elif Börekçi | 2013 | Prof. Dr. Nimet Uray (Yard.Doç.Dr.Gülberk Gültekin Salman Eş Danışman) |
| Tüketici Satın Alma Niyeti Üzerinde Menşe Ülke Bilgisinin Rolü: Deri Ayakkabı Sektöründe Bir Uygulama | Yüksek Lisans | Merve Coşkun | 2013 | Prof. Dr. Şebnem Burnaz |
| The Role Of Online Brand Communities On Word Of Mouth Communication And Purchase Intention Of A New Product | Yüksek Lisans | Melek Demiray | 2013 | Prof. Dr. Şebnem Burnaz |
| Örgütsel Sosyal Sermaye Yatırımlarının Önbüro Çalışanları Üzerine Etkisi | Yüksek Lisans | Esra Ünal | 2013 | Doç. Dr. Ayşe Banu Elmadağ BAŞ |
| Hedonic Versus Utilitarian Value And Their Impact On Brand Equity Dimensions | Yüksek Lisans | Zeynep Vural | 2013 | Doç. Dr. Elif Karaosmanoğlu |
| Viral Marketing and Its Implications on Purchase and EWOM Behaviour | Yüksek Lisans | Eda İskeçeli | 2013 | Doç. Dr. Elif Karaosmanoğlu |
| Attractiveness of Mobile Advertising and Its Determinans | Yüksek Lisans | Dilara Mataracı | 2013 | Doç. Dr. Elif Karaosmanoğlu |
| Sustainability as a Brand Promise: A Case of Swedish Companies, | Yüksek Lisans | Marina Ilyushenko Yayla | 2013 | Doç. Dr. Elif Karaosmanoğlu |
| Service Failures and Recovery Recommendations: A Content Analysis on Private Shopping Sites | Yüksek Lisans | Aslıhan Güzin Selçuk | 2012 | Doç. Dr. Elif Karaosmanoğlu |
| Effects of Corporate Social Responsibility on customer Loyalty in the Telecommunication Sector | Yüksek Lisans | Nuriye Yılmaz | 2012 | Doç. Dr. Elif Karaosmanoğlu |
| Tüketici Satış Promosyonlarına Karşı: Özel Alışveriş Sitelerinde Satın Alma Eğilimini Etkileyen Faktörler | Yüksek Lisans | Suna Akalın | 2011 | Doç. Dr. Elif Karaosmanoğlu |
| Kurumsal Kimlik Yönetiminde Kurum Kültürünün Bileşenlerinin İncelenmesi: Banka Çalışanları üzerine Bir Uygulama | Yüksek Lisans | Mustafa Güven | 2011 | Doç. Dr. Elif Karaosmanoğlu |
| The Factors Affecting Social Network Platform Engagement for Online Information Search and Collection | Yüksek Lisans | Çiğdem Mutlu (Peremeci) | 2011 | Doç. Dr. Elif Karaosmanoğlu |
| How Does Customer-Based Brand Equity Change As A Result of An Exposure to Online and Offline Advertising | Yüksek Lisans | Çiğdem Yüksel | 2011 | Doç. Dr. Elif Karaosmanoğlu |
| The Factors Affecting Corporate Brand Equity | Yüksek Lisans | Selin Germirli | 2011 | Doç. Dr. Elif Karaosmanoğlu |
| The Perspectives of the Owners of the SMEs Operating in Printing Sector in Ankara on the Concept and Obstacles of Institutionalization | Yüksek Lisans | Niray Tunçel | 2011 | Doç. Dr. Elif Karaosmanoğlu |
| Evaluating Product Portfolio Performance For A Manufacturing Company In The Automotive Industry | Yüksek Lisans | Funda Yılmaz | 2010 | Prof. Dr. Şebnem Burnaz |
| An Emerging Concept: Digital Strategies And I-Marketing | Yüksek Lisans | H.İbrahim Toksoy | 2010 | Prof. Dr. Şebnem Burnaz |
| Kurumsal İtibar Yönetimi Aracı Olarak Firmaların Web Sitelerinin Değerlendirilmesi | Yüksek Lisans | Gül Gökdağlı | 2010 | Prof. Dr. Şebnem Burnaz |
| Müşteri Perspektifinden CRM Stratejilerinin; Markanın Algılanan Değeri ve Marka Sadakati Üzerine Etkisi | Yüksek Lisans | Buket Çubuk | 2010 | Doç. Dr. Ayşe Banu Elmadağ BAŞ |
| The Determinants of Radical versus Incremental Mobile Service Innovation Adoption: Model Development and Testing at Low versus High Consumer Involvement Levels | Yüksek Lisans | Uygur Gümüşlü | 2010 | Doç. Dr. Elif Karaosmanoğlu |
| A Study of Corporate Image for Automotive Companies in Turkey Including Mercedes Benz, BMW, AUDİ and Volvo | Yüksek Lisans | Ezgi Yıldız | 2010 | Doç. Dr. Elif Karaosmanoğlu |
| An Analysis Of Consumer Evaluations Of Brand Extensions: The Case Of B2b Brands Extented Into B2c Markets | Yüksek Lisans | Pınar Bilgin | 2009 | Prof. Dr. Şebnem Burnaz |
| Lojistik Hizmet Sağlayıcı Firma Ile Kurulan İşbirliği İlişkisinin Analizi Ve Firmanın Pazarlama Performansına Etkisi | Yüksek Lisans | Kanat Uysal | 2009 | Prof. Dr. Şebnem Burnaz |
| Global Market Segmentation For A New Product Category Based On Consumer Values And Adoption | Yüksek Lisans | Şehnaz Atak | 2009 | Prof. Dr. Şebnem Burnaz |
| Sadakat Kartlarinin Satin Alma Davranişi Üzerindeki Etkisinin Analizi:Akaryakit Sektörü | Yüksek Lisans | Oya Kara | 2009 | Prof. Dr. Nimet Uray |
| Bankacilik Sektöründe Teknolojik Hizmetlerin Müşteriler Tarafindan Benimsenmesinde Etkili Faktörler | Yüksek Lisans | Yosun Erkmen | 2009 | Prof. Dr. Nimet Uray |
| Müşteri Memnuniyeti – Müşteri Bağliliği Etkileşimi Ve İlgili Değişkenlerin Etkisi Üzerine Bir Model Önerisi – Gsm Sektörü | Yüksek Lisans | Hale Aslı Çalkaya | 2009 | Prof. Dr. Nimet Uray |
| Vendor Selectıon Decision Process In Retaıl Buying: Determining Relative Weigths Of Vendor Selection Criteria By Using Analytic Hiararchy Process In Turkish Retail Market | Yüksek Lisans | B. Gökhan Yeğin | 2009 | Doç. Dr. Ayşe Banu Elmadağ BAŞ |
| Onlıne Marketıng Actıvıtıes Of Pharmaceutıcal Fırms And Their Effects On Physıcıan Prescrıptıon Behavıour | Yüksek Lisans | Pelin Yılmaz | 2009 | Doç. Dr. Ayşe Banu Elmadağ BAŞ |
| Dağıtım Kanallarında Bayilerin Performansını Etkileyen Faktörler: Seramik Sektörü Örneği | Yüksek Lisans | İsmail Çetin | 2009 | Doç. Dr. Ayşe Banu Elmadağ BAŞ |
| The Role Of Marketing Accountability At The Marketing And Research And Development Departments’ Integration And New Product Success: A Preliminary Study | Yüksek Lisans | Oğuz Ali Acar | 2009 | Doç. Dr. Elif Karaosmanoğlu |
| Hizli Tüketim Mallarinda Ambalajin Satin Alma Davranişina Etkisi Üzerine Bir Model Önerisi | Yüksek Lisans | Ebru Kocamanlar | 2008 | Prof. Dr. Nimet Uray |
| Teknolojik Gelişme Ile Artan Ürün Özellikleri Ve Tüketici Satın Alma Davranışına Etkiler | Yüksek Lisans | Gülcan Ezer | 2008 | Prof. Dr. Şebnem Burnaz |
| Advertising Value In Mobile Marketing Activities And Consumer Attitudes Towards Mobile Advertising | Yüksek Lisans | Gözde Eren | 2008 | Prof. Dr. Şebnem Burnaz |
| Hazır Giyim Ürünlerinde Türk Ve İtalyan Tüketicilerin Satın Alma Yaklaşımları Açısından Sınıflandırılması Ve Karşılaştırılması | Yüksek Lisans | Çağla Burçin Dalkılıç | 2008 | Prof. Dr. Nimet Uray |
| Kimya Sektöründe Dağıtıcı Firmaların Geleceği: Stratejik Pazarlama Kapsamında Analiz Ve Öneriler | Yüksek Lisans | Serkan Soytaş | 2007 | Prof. Dr. Şebnem Burnaz |
| Teknolojik Ürünler Ve Örgütsel Satın Alma Süreci | Yüksek Lisans | Erdem Esedoğlu | 2006 | Prof. Dr. Nimet Uray |
| Kültürel Çevre Ile Tüketim Davranış Ve Alışkanlıkları Etkileşimi: Alternatif Pazar Stratejileri | Yüksek Lisans | Başak Erzi | 2006 | Prof. Dr. Nimet Uray |
| Örgütsel Hizmet Pazarlarında Müşteri Odaklı Pazarlama Yaklaşımı | Yüksek Lisans | Cem Türkkan | 2006 | Prof. Dr. Şebnem Burnaz |
| Yeni Ürün Geliştirme Süreci Ve Türkiye Toz Tatlı Pazarında Bir Uygulama | Yüksek Lisans | Bahadır Ünlü | 2006 | Prof. Dr. Şebnem Burnaz (Doç.Dr. Raziye Selim İle Eş Danışman) |
| Türk Tekstil Firmalarının Yurt Dışı Pazarlarına Yönelik Markalaşma Süreci Ve İlgili Pazarlama Faaliyetleri | Yüksek Lisans | Taner Öztürk | 2006 | Prof. Dr. Şebnem Burnaz |
| Endüstriyel Pazarlarda Faaliyet Gösteren Kobiler Açısından Müşteri İlişkilerinin Geliştirilmesi Ve Yönetimi | Yüksek Lisans | R. Burak Arda | 2006 | Prof. Dr. Şebnem Burnaz |
| Marka Değerinin Endüstriyel Pazarlarda Satın Alma Davranışına Etkis | Yüksek Lisans | Pelin Tapçı | 2006 | Prof. Dr. Şebnem Burnaz |
| Marka Haberdarlığı, Algı Ve Kullanım Davranışının Satın Alma Kararı Üzerindeki Etkisi: Tv Ve Ev Sineması Ürünleri Kategorisinde Markalar Arası Karşılaştırma | Yüksek Lisans | Gülşen Serin | 2005 | Prof. Dr. Nimet Uray |
| Üçüncü Parti Lojistik (3pl) Firmalarının Arz Zinciri İçindeki Yeri Ve Pazarlama Yönetimine Katkısı | Yüksek Lisans | M. Yalçın Kırca | 2005 | Prof. Dr. Şebnem Burnaz |
| Türk Hazır Giyim Sektöründe İhracat Pazarlaması Performansının Analizi”, İstanbul Teknik Üniversitesi | Yüksek Lisans | Anıl Usbaş | 2005 | Prof. Dr. Şebnem Burnaz |